In a recent New York Law Journal article, Akerman Intellectual Property Partner Marc Lieberstein and Associate Emily Doan provide an overview of the growth strategy known as master franchising. The master franchise relationship involves the “master” franchisor brand owner, who grants rights to one or more “sub-franchisors” tasked with finding “sub-franchisees” to open and operate franchise units. The duo explains that, if done correctly and at the right time for the brand, the approach can facilitate exponential domestic and international growth in franchise units.