Government Affairs and Public Policy partner Zachary Kobrin authored an article in Cannabis Business Times that outlined 11 considerations for cannabis operators when applying for a license. The article explains that without millions of dollars to acquire a cannabis license from an existing holder, businesses are required to submit a successful application. Cannabis experience, plans for community involvement, and building a strong application team are a few of the ways license applicants can stand out and succeed.

Kobrin  wrote, "…an application must tell your story. Regulators and those scoring applications must walk away understanding not only your business and operational plans, but what makes you and your team the best option. Whether it is through your state-of-the-art extraction or cultivation methods, your unique celebrity partnership, your diversity-rich community involvement plans or even the scholarship you plan to establish, your application must have a heart and soul and tell your story."